VisionOne day, each person has access to quality and inclusive healthcare.
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MissionWe transform lives of the disadvantaged through guidance, connection, and empowerment.
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History
Kapwa Ko, Mahal Ko (KKMK) started out with a simple intention: to tap private donors to help shoulder expensive medical and surgical procedures needed by indigent patients. The venue for seeking assistance was a television program on a Philippine national network, GMA 7.
Starting 1975 indigent patients were given the chance to go public with their stories. For many decades, KKMK was also a clinic-on-the-air. Those seeking help were also illustrative cases for specialists to explain on television, the symptoms, the cure and prevention of various diseases. When it first went on the air in the ‘70s medical diagnosis was less dependent on computerized technology like tomography or magnetic image resonance. Good old history-taking was critical.
Program hosts Orly Mercado (who later became a Senator, Defense Secretary and Ambassador) and Rosa Rosal (respected and iconic Red Cross Governor) took care of that. Medical accuracy was ensured by the presence of a renowned nephrologist, Dr Antonio Talusan, who was the program’s first medical director. GMA Network President (at the time) Menardo R. Jimenez’s idea came into being;.A medical program that would not only inform but be of direct help to the poor.
Starting 1975 indigent patients were given the chance to go public with their stories. For many decades, KKMK was also a clinic-on-the-air. Those seeking help were also illustrative cases for specialists to explain on television, the symptoms, the cure and prevention of various diseases. When it first went on the air in the ‘70s medical diagnosis was less dependent on computerized technology like tomography or magnetic image resonance. Good old history-taking was critical.
Program hosts Orly Mercado (who later became a Senator, Defense Secretary and Ambassador) and Rosa Rosal (respected and iconic Red Cross Governor) took care of that. Medical accuracy was ensured by the presence of a renowned nephrologist, Dr Antonio Talusan, who was the program’s first medical director. GMA Network President (at the time) Menardo R. Jimenez’s idea came into being;.A medical program that would not only inform but be of direct help to the poor.
Our Core Values
Respect Individual Health Rights
Generosity
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Stewardship with Integrity
Excellence
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Inclusivity
Compassion
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Board of Trustees
ChairmanAtty. Felipe L. Gozon
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PresidentOrlando S. Mercado, Ph.D.
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Board Member
Fe Consuelo Ganuelas
Production and Office Team
Hosts
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Orly Mercado
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Connie Angeles
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Executive Director
Margo Mercado
Medical Coordinator
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Charlie Labarda, MD
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Cecilia Amelinea, MD
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Production Head, Senior EditorNoel A. De La Rosa
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Social CoordinatorJinky A. Ballon
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Marketing Head/EditorCarlos Roberto Domingo
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Online Presence ManagerJohn Derick E. Flores
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Production Assistant, Spiels WriterQuincy Joel V. Cahilig
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Admin and FinanceTeresa Leonen Velasquez
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Messenger/Office Support
Robert Manlapig
SM Project Coordinator
Ma. Teresita Desales
Sign Language Intepreter (SLI)
Alfredo Celada, Jr.